Strategic Social Media Management.
Working closely with businesses and leaders to craft social media strategies that build trust, visibility, and long-term growth.
Social media strategist based in Rotterdam, specialising in:
Social media management, strategic planning, campaign support, social listening, insights & community engagement.
Hi, I’m Sarai — I help businesses and leaders show up confidently online with strategic, well-managed social media. I know how valuable your time is, and how important it is that your brand looks consistent, professional, and engaging across every platform.
Ready to take social media off your plate — and have it done well?
Let’s bring your brand to life with strategic content that connects and converts.
Being intentional: I believe that a strong social media presence starts with strategy. It goes beyond content creation — it’s about aligning your online activity with your business goals, building trust, and attracting the right audience through consistent, thoughtful action.
Working together: Your social media goals matter. That’s why collaboration is at the heart of my approach. I take the time to understand your brand’s direction, values, and voice — and use that insight to shape a strategy that supports long-term growth and authentic connection.
My approach: I'm truly committed to helping you connect with your audience in a meaningful way. Let’s reduce the overwhelm and make social media feel purposeful — so your message is clear, your presence is consistent, and your impact grows with ease.
What I offer : Thoughtful social media management tailored to your goals and pace. From strategic planning and scheduling to audience insights and online presence building — my services are here to help you stay consistent, connect with your community, and grow with confidence.
Strategic campaign planning and management
Supporting busy leaders and businesses by taking care of the full social media cycle — from analysing your brand and audience to developing campaign ideas that reflect your voice and goals. Planning content that speaks clearly and scheduling posts at the right time, while making sure everything aligns with a purposeful strategy.
Writing compelling and consistent copy that reflects your brand tone and message. Whether it's a campaign launch, a highlight, or an awareness post, ensuring your content is not only well-written but also scheduled with intention — saving you time while keeping your audience engaged.
Creating and scheduling written content
Monitoring performance and adjusting strategy
Tracking how your content performs by analysing metrics and gathering insights from each campaign. Reporting results and making strategic adjustments when needed — to keep improving outcomes and supporting your wider business goals.
Managing community engagement
Responding to comments, mentions and direct messages with care and professionalism. Ensuring your social media presence remains active and approachable, so your audience feels seen and connected throughout your campaigns.
What Deborah Valentine of ACCESS Netherlands said:
Sarai has taken ACCESS' social media presence and activities to the next level, managing the identities of each platform we are on, using reports and guides to help refine and target messaging, and adding a touch of her creative eye to how we appear in the social media landscape.
