Photo by Vinita Salome Photography
Erasmusbrug, Rotterdam
Kubuswoningen, Rotterdam
Taj Mahal, India
Hierve el agua, Mexico
Hi, I’m Sarai!
I’m the social media strategist behind AMARA Digital Solutions, working with businesses and leaders to create strategic social media that builds trust, visibility, and long-term growth.
Born and raised in Mexico, I’ve always found joy in creating and connecting — from running a piñata business in India to crafting and selling homemade treats. Every step taught me the power of storytelling and thoughtful communication.
When I moved to the Netherlands, I started managing social media for a non-profit. What began as community work quickly became a calling — blending creativity, structure, and strategy in a way that felt meaningful.
Today, I support brands and professionals who want social media that feels true to their voice and aligned with their goals. I bring focus, care, and clarity to the process — usually with strong coffee in hand and Mowgli, my Chief Whisker Officer, by my side. 🐾
Why I Do This Work
Starting AMARA Digital Solutions was both a strategic and personal decision. As I rebuilt my career in a new country, I found purpose in supporting others doing the same—especially leaders and businesses who care deeply about what they do.
Volunteering with communities like ACCESS and working with value-driven professionals reminded me how much I enjoy partnering with people who lead with intention. That spirit shaped AMARA: a service grounded in strategy, empathy, and collaboration.
I work closely with each client—whether a solo leader or a business team—to bring clarity, structure, and confidence to their online presence. My approach goes beyond posting content: it’s about thoughtful planning, consistent messaging, and a digital presence that truly reflects your brand.
My education
I began my journey in a white coat—as a Doctor of Veterinary Medicine from UNAM in Mexico. That scientific foundation taught me to think systematically, solve problems with empathy, and stay curious.
As I moved across countries and careers, that curiosity shifted toward how people connect and communicate online. To explore this new direction, I pursued certifications from Meta Blueprint, LinkedIn Marketing Labs, and Hootsuite—including advanced training in social media strategy. These programmes equipped me with both strategic insight and practical skills, including the confident use of Social Media Management tools.
For me, education has never followed a straight line. It's been a way to adapt, stay grounded, and keep learning—wherever life takes me.
My Experience
I’ve worked across continents and roles, combining structure with creativity. In India, I held data-focused roles that sharpened my attention to detail, while also launching creative side ventures — from piñatas to Mexican cheese — that sparked my passion for entrepreneurship and cross-cultural connection.
In the Netherlands, I moved into digital communications for purpose-driven organisations. There, I saw how strategy, clarity, and consistency can shape a powerful online presence.
Now, through AMARA, I bring that same blend of structure and empathy to help leaders and businesses grow with purpose and intention.
Those I Work With Say:
Analytical, creative, detail-oriented, and fun to work with.
My hobbies
Crafting with joy
Love hands-on projects that bring colour, texture, and ideas to life.
Pilates, every single day
Move with intention every morning to feel stronger, calmer, and more energised.
Theme parties
Love designing every detail to make gatherings unforgettable.
Walk
Enjoy exploring cities through special walks—for fun, community, or a good cause.
Big coffee mug
Mornings feel right with a strong brew and a quiet moment.
Cat sitting
Enjoy calm moments, soft purrs, and the quiet company of furry friends.
Chai moments
Cosy evenings, rainy days, and a warm cup of authentic Indian chai.
Chai moment
Proud Member of: